MP 4- Wildcard
The Brand Power and Strategic Influence of Netflix Introduction Netflix has built one of the most recognizable entertainment brands in the world by transforming how audiences consume television and film. Through aggressive content investment, algorithm-driven personalization, and bold global marketing, the company has created a powerful brand identity centered on convenience, innovation, and cultural relevance. This paper argues that Netflix’s brand strategy is highly effective in driving global awareness and subscriber growth, but it is increasingly dependent on controversial practices such as price increases, password-sharing crackdowns, and data-driven manipulation, which threaten long-term brand trust despite short-term financial success. Brand identity and cultural positioning Netflix presents itself as: A tech-forward disruptor A curator of diverse, global storytelling A premium yet accessible entertainment platform The company’s red-and-black visual identity, minimalistic ...
